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Our Story

“I was inspired to create Roughs because I always felt pressure not to snack. Most options are loaded with salt, sugar and artificial flavourings, while the healthy ones go off quickly – or are just not tasty. When I created Roughs, I took healthy recipes and turned them into convenient snacks. I’ve often been running late, and wanted something tasty and healthy; everyone should have that option.”

Roughs were invented by Heather Daniell, PhD. Heather developed an entirely new way to bind together healthy ingredients, eliminating the need for added sugars and starches. Her patent-pending technique can combine virtually any foods into a crispy snack.

The result is healthy, tasty and convenient. Roughs contain all the ingredients you might find in a home-made salad – and all you have to do is open the packet!